Wardrobe Tips for Female Commercial/Print Models

womens%2Bwardrobe Wardrobe Tips for Female Commercial/Print Models

If you haven’t already, I would recommend reading my blog post about Commercial/Print modeling (Understanding Commercial/Print Modeling) in order to better understand/apply the info in the following post.

Commercial/print is a category all its own–and with good reason. Often misunderstood, this type of modeling is one of the most popular and in demand because it targets the largest demographic out there: the every day consumer.
Those interested in getting into this category of modeling may have some new territory to conquer since commercial/print isn’t like fashion and runway. Because print models are not representing a designer’s collection (like fashion/runway/editorial) that means they’re not going to be wearing some else’s clothes to showcase.
Print models are all about representing the average consumer and that means dressing casually or for a certain occasion. There are wardrobe stylists that may be onset with supplemental wardrobe and in those instances a print model could end up wearing an outfit they don’t own but it is completely common for clients to require commercial/print models to bring their own wardrobe.
The best way I can describe wardrobe when it comes to commercial/print modeling is to think about the “roles” you may be hired to portray for a modeling job.
If you need to expand your wardrobe needs to better suit this category of modeling or aren’t sure where to begin or what you should have in your closet, below are some of the most common “roles” female print models represent: 
FEMALE STUDENT (HIGH SCHOOL/COLLEGE)

female%2Bstudent%2Bprint%2Bwardrobe%2B2 Wardrobe Tips for Female Commercial/Print Models
female%2Bstudent%2Bprint%2Bwardrobe Wardrobe Tips for Female Commercial/Print Models
The Look: casual and comfy
Examples for Tops: tank tops, t-shirts, cute blouses, sweaters
Examples for Bottoms: jeans, shorts, skirts
Examples for Shoes: sneakers, flats, sandals
Examples for Accessories: earrings, necklaces, watches
FEMALE SHOPPER/CONSUMER 
(can also be applied to “Parent/Mother” depending on the age range portrayed)

female%2Bshopper%2Bwardrobe%2B1 Wardrobe Tips for Female Commercial/Print Models

female%2Bshopper%2Bwardrobe%2B2 Wardrobe Tips for Female Commercial/Print Models
The Look: stylish/dressy casual
Examples for Tops: blouses, cardigans, camisoles, sweaters, sundress
Examples for Bottoms: jeans, skirts, leggings
Examples for Shoes: heels, boots, flats, sandals
Examples for Accessories: earrings, necklaces, watches, bracelets

BUSINESSWOMAN

business%2Bprint%2Bfemale%2Bwardrobe Wardrobe Tips for Female Commercial/Print Models

business casual looks Wardrobe Tips for Female Commercial/Print Models

The Look: corporate, business casual
Examples: pants suit, skirt suit, blouse paired with skirt or slacks, dress (not a sundress or casual dress)
Examples for Shoes: heels, boots, pumps, flats
Examples for Accessories: earrings, necklaces, watches, bracelets

UPSCALE WOMAN
(sometimes also known as “Smart Casual” or “Upscale Casual”)

upscale%2Bfemale%2Bwardrobe Wardrobe Tips for Female Commercial/Print Models
The Look: sophisticated, high end
Examples: blouses paired with skirts or slacks, cocktail dresses, modern dress styles
Examples for Shoes: heels, sandals, booties
Examples for Accessories: earrings, necklaces, bracelets

FITNESS/GYM/YOGA WOMAN

fitness%2Bprint%2Bfemale%2B2 Wardrobe Tips for Female Commercial/Print Models

fitness%2Bprint%2Bfemale Wardrobe Tips for Female Commercial/Print Models
The Look: sporty
Examples: leggings, shorts, sports bras, tank tops
Examples for Shoes: sneakers
Examples for Accessories: watches, ear buds, armband for smartphone

Source: Modeling 101 – A Model’s Diary