Branding & Modeling Pt IV: Consistency is Key
People are always in search of the next new thing. Updated content and info is what many online users crave.
The fact that smartphones have grown to become as attached to us as a body part makes it that much more crucial to stay on top of your efforts to enforce your brand.
The best way to go about this? By posting and posting often. But remember, there’s also quality of the content you’re putting out into the universe.
Let’s tackle the “posting and posting often” part first. This is one area where people who are really serious and dedicated to realizing their goals for modeling separate them from the people who want the results but aren’t willing to put forth the work it takes to get there.
Unless you’ve got money at your disposal to hire a social media manager and PR team or have a modeling agency getting you castings and bookings fairly often, chances are you’re going to be solely responsible for whatever end results get generated. And you’re going to have to hustle constantly.
To make yourself visible to followers and potential clients, you’ll want to post at least once a day at a minimum. For those of you that do this anyway, implementing such a practice will be like second nature. But if you aren’t a huge fan of technology and social media or just don’t like the idea of having to post so often, you’re going to need to come out of your comfort zone to truly have a shot at making your brand recognizable enough to create opportunities for yourself over time.
Can’t commit to posting at least one thing every day? Then start off slow with 2-3 times a week if you don’t include weekends (although you should). That basically breaks down to every other day. Even the busiest person could manage this.
One trick I’ve turned to in order to make my life easier when it comes to posting content is to set it up so that when I post on one social media site, it automatically posts to my other sites at the same time.
I have an Android and basically what I do is post on Instagram, which automatically posts to my Dania Denise FB Page and to Twitter. I have my Twitter set up so that it automatically posts to my regular Facebook profile.
Because all my friends and family know about my entertainment career and are very supportive of my projects, I have no problem posting that content to my regular profile but for my FB Page I stick to only posts dealing with my modeling/acting career (I always send people to my FB Page and not my regular profile when networking).
I also have a FB Pages Manager app on my phone that I use when I want to post straight to my FB Page. Sometimes I have quick status updates not involving an image that are best for my page and not Instagram. I also post separately to my LinkedIn profile.
When I’m tagged or featured in someone else’s social media post, I use a repost app that simply copies the image and caption so all I need to do is copy and paste the content wherever I want to share it to. I don’t have to retype the caption or try to remember the hashtags and it includes the social media handle for the person who did the original post. Sometimes I’ll even use this shortcut for my own posts and I love that anyone who isn’t already following me can easily look up my info because the repost app displays it.
Remember, when you take a break and don’t post for a while, people lose interest and it doesn’t take much for them to find other things to capture their attention. I’ve even lost subscribers of this blog because I allowed entirely too much time to pass in between writing posts. So even I’m not immune to the consequences, which I’m finally in a position to correct and try to get those people back, as well as attract new subscribers/readers.
While technology has made branding more convenient in terms of setup and execution, the constant demand for new content from the world does make the process of staying fresh in people’s minds exhausting.
With time, practice and the new knowledge gained through creating, promoting and enforcing your brand, it is possible to find a balance but it takes time, patience and dedication. Not to mention the trials, tribulations and mistakes that will be made along the way.
Not sure how to craft your posts to work with your brand and attract people online? Well, that’s what we’ll dive into for Part 5!
Source: Modeling 101 – A Model’s Diary